Opinion: Was Barbie a marketing masterclass?
The world was painted pink in anticipation of the Barbie movie. But was it a marketing masterclass?
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- Mar 15
Opinion: Is creativity the only remaining currency?
When it comes to soft skills, the focus is on areas such as communication, time management and teamwork. But what about creativity?
- Feb 15
Opinion: Will Artificial Intelligence make marketing departments redundant?
With the rise of Chat GPT, we examine what impact AI could have on marketers.
- Sep 21, 2022
Opinion: Thinking outside the box doesn’t have to be revolutionary
Thinking outside the box often has an association with radical ideas. But does it always have to be so extreme?
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