Colliderfest
Thousands of happy families
"Colliderfest was a complex project with a lot to communicate in a short space of time. Different Resonance helped us bring structure to that complexity, making sure our messaging reached the right people and delivered real impact."
Charlotte Hodgson
Festival Manager, Colliderfest
The challenge.
Colliderfest brought together multiple partners, dozens of events and a wide-ranging programme across Hull city centre. From workshops and installations to talks and live experiments, there was something for everyone.
That was the challenge.
With such a broad offer, the risk was that messaging became diluted. Trying to speak to everyone often means connecting with no one. The task was not just to generate awareness, but to ensure the right audiences saw the right parts of the programme at the right time.
Different Resonance supported Colliderfest across organic social, paid social, radio advertising and design work, while working closely with partners through regular marketing meetings.
The focus was simple. Bring clarity to complexity.
We built a campaign that segmented the programme into relevant themes and moments, allowing us to tailor messaging to specific audiences. Families, students, and enthusiasts were each served content that spoke directly to their interests.
This meant:
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Planning and delivering organic social content that balanced breadth with relevance
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Building and managing paid social campaigns designed to target specific audience segments
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Creating supporting design assets to ensure consistency across channels
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Coordinating radio advertising to extend reach beyond social platforms
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Continuously refining messaging based on performance and audience behaviour
Rather than treating Colliderfest as a single event, we treated it as a collection of experiences, each with its own audience and story.
Our approach.
"The challenge wasn’t just about getting attention, it was about directing it. When you have this much going on, clarity becomes your biggest advantage. Our role was to make sure people didn’t just see Colliderfest, they saw the parts of it that mattered to them."
Matt Johnson
Director, Different Resonance
The result.
The campaign delivered strong performance across both organic and paid Facebook and Instagram activity, driving awareness, engagement and action in the lead up to the event.
Organic activity built momentum and audience growth:
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150,000 organic impressions
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500 new followers added during the campaign
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2.1% engagement rate
Alongside this, paid social activity delivered:
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1.6 million social impressions
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18,000 link clicks
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£0.17 average cost per link click
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30,000 page engagements
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3.55% engagement rate
But beyond the numbers, the impact was clear across the city.
Thousands of people turned out across the weekend, with families, students and visitors exploring science and the arts through a packed programme of activity.
Colliderfest was not a simple campaign. It required coordination, clarity and constant refinement.
By focusing on audience-first messaging and treating the programme as a series of targeted opportunities rather than a single message, we helped ensure the festival cut through and connected with the people it was built for.
Wrapping up.
Let's work together.
We love hearing from brands that are after new ideas and looking to take their marketing to the next level. If you'd like to find out more about what we do, email us at hello@differentresonance.co.uk.