Fresh Design
Industry thought leaders
Positioning a global retail and hospitality design agency as industry thought leaders.
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Read more, below.
"Different Resonance quickly became a vital part of our team, helping us refine our message and identify our audience. They developed a clear and compelling content strategy that aligns perfectly with our brand."
Andres Perea
Managing Director, Fresh Design International
The challenge.
Fresh Design International has built a strong reputation for shaping retail and hospitality spaces worldwide. Their projects speak for themselves, but their digital presence was not attracting the right audience.
While their LinkedIn following was growing, the profile was skewed heavily towards entry-level professionals. Fresh wanted to reach senior decision makers, the people shaping international retail expansion strategies, and demonstrate their value as trusted partners to global brands.
Different Resonance developed a social media and content strategy rooted in Fresh’s strengths – deep insight into consumer behaviour, global experience, and a practical, problem-solving mindset.
The strategy focused on positioning Fresh as supportive thought leaders who could translate complex design and commercial challenges into accessible, engaging content. We agreed on a content mix that placed blog content at its core, supported by regular LinkedIn posts designed to drive visibility, engagement and trust.
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This meant:
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Crafting thought-leadership blogs on topics such as storytelling in retail, sustainability in design and the needs of affluent customers
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Repurposing this content into digestible, engaging LinkedIn posts tailored for senior-level audiences
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Building a consistent tone of voice that balanced authority with accessibility
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Using monthly analytics and audience insights to refine content and measure progress
Our approach.
"We knew Fresh already had the ideas and expertise, it was just about creating the right framework to showcase them. Our role was to translate that expertise into a strategy that attracts the right kind of audience and builds long-term credibility."
Matt Johnson
Director, Different Resonance
The result.
Since implementing the strategy, Fresh Design has seen measurable progress in both audience quality and content performance.
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60% of followers now sit at Manager, Senior, Director, VP or C-suite level
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Impressions are 6x higher in the last six months compared to the six months before our involvement
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Engagements are 7.5x higher, with conversations happening at the right level
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The average engagement rate has risen to 16.87%, up from 10.93% before
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The LinkedIn audience has grown by 25%
These results show that Fresh is now visible in front of the people who matter most, with content that feels authoritative, relevant and consistent.
By focusing on strategy first and delivery second, we’ve helped Fresh Design transform their digital presence from a portfolio showcase into a thought-leadership platform. The right people are noticing, engaging and building trust in their expertise.
Fresh is now better placed to open conversations with international brands and keep growing its reputation as a leader in retail and hospitality design.
Wrapping up.
Let's work together.
We love hearing from brands that are after new ideas and looking to take their marketing to the next level. If you'd like to find out more about what we do, email us at hello@differentresonance.co.uk.