When it comes to boosting followers and engagements, most people focus on posts. But have you ever thought about how you utilise comments?

Interpreting analytics data can be daunting. But they are still such a vital part of determining success on social media.

Different Resonance Director, Matt Johnson, has been shortlisted for Young Entrepreneur of the Year at the Hull Live Business Awards.

Many people measure followers, reactions, comments and shares. But what about Average Engagement Rate?

Many people are tempted to go straight in with a sales pitch on social. Here's why you shouldn't.