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SOCIAL MEDIA MANAGEMENT

Fundamentals of Social Media

Whoever we're speaking to, we always share three simple tips which will help them accelerate the growth of their social media. We believe in these so much, they are at the core of all of our social media management packages too.

Tip 1 - Plan ahead

For many businesses, social media is quite far down the to-do list and ends up being a reactive rather than proactive activity.

 

Now, reactive marketing can be fantastic. But when it’s used because you ran out of time rather than you’re jumping on some hot trend, then it’s not so great.

 

By creating weekly, fortnightly or monthly content plans you can be sure you have posts going out regularly.

Tip 2 - Be consistent

Being consistent is applicable in two ways.

 

The first is to be consistent with your plans. Once you start doing them, don’t stop! You’ll lose any momentum you build.
 

The second way to be consistent is with your messaging.
 

You may have heard of the Rule of 7 in marketing. This is the idea that people need to see or hear a message 7 times before they act on it. So, be consistent with your key messages.

Tip 3 - Sell less

To some people, this might seem a bit odd. But stick with us!

 

When you’re scrolling through your social media platform of choice, do you want to read a sales pitch? No.

 

You want to be entertained and informed. So, try and do the same for your audience.

 

There is definitely a time and place for selling. But try and use sales posts sparingly.

What's included?

1

Content plan

Whether you're on a weekly, fortnightly or monthly plan, you'll receive a full schedule of posts for approval ahead of time. These posts will be generated based on your wider strategy, key dates and messaging. This means you can focus on the day-to-day running of your business, knowing social media is taken care of.

2

Post Management

Once we have your approval for the social media plan, we'll ensure all the posts go out as planned. Whether this pre-scheduling them using a planning tool or posting them directly to make the most of specific features for each of the sites. Once again, you can focus on your day-to-day role without having to worry about whether there's any content going out on social media.

3

Analytics

Each month we will pull together an overview report which will detail top-level metrics such as followers, number of posts and engagement rate. This can be used to track progress over time and track what is and isn't working.

4

Email support

We know that, from time to time, you may need some extra support. Whether that's technical or content support, we're on hand to help. Just drop us an email and we'll get onto it as soon as we can.

5

Catch-ups

Each month you'll have the option of getting together for a catch-up. We can use this time to review previous content, plan ideas for the future or help you with any wider marketing questions you might have. It's entirely up to you.

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Let's Work Together

We love hearing from brands that are after new ideas and looking to take their marketing to the next level. If you'd like to find out more about what we do, email Matt at matt@differentresonance.co.uk