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CONTENT STRATEGY

Social Media First Approach

When working with clients, we take a social media first approach. Now, this might be a new term to you, so here's what we mean when we say "social media first".

 

Although we work across multiple channels we always think about how we can link the work we're doing back to social media. This is because the social media platforms offer a cost-effective route to reach new people. 

It doesn't mean we only think about social media. It doesn't mean we copy and paste what we do on social media across every other channel. Instead, it means we think about how best to leverage the power of social media alongside all your marketing activity.

Our focus is working out what’s right for you. Whether that’s videos, blogs, newsletters or any other type of content. We then bring that all together as one service for your convenience.

What's included?

Strategy meetings

Each month (or however often you want to catch-up), we'll get together to look over a number of different aspects of your plan. We'll review the content that's been shared since our last get together, review the social media audit and analytics (see below), check if the overarching strategy is still relevant and generate new content ideas.

2

Audit

Before the first strategy meeting, we will conduct an audit of the social media profiles included in your plan. This will cover everything from profile pictures to contact details. Each issue identified will include a suggested improvement, be prioritised and assigned to someone to look after. Before each strategy meeting, the audit will be reviewed and updated.

3

Analytics

Each month we will pull together an overview report which will detail top-level metrics such as followers, number of posts and engagement rate. This will be accompanied by a deeper dive into the best and worst performing posts to see what we can take from them moving forward. All of this will be presented at the strategy meetings.

4

Insight newsletter

Here at Different Resonance we have the Resonator, our monthly social media newsletter. Including top quality insight and the latest social media news, it just got a whole lot better. We will create a bespoke version for you including the most relevant news stories and even more insight.

5

Email support

We know that, from time to time, you may need some extra support. Whether that's technical or content support, we're on hand to help. Just drop us an email and we'll get onto it as soon as we can.

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Let's Work Together

We love hearing from brands that are after new ideas and looking to take their marketing to the next level. If you'd like to find out more about what we do, email Matt at matt@differentresonance.co.uk