CONTENT STRATEGY
Working in partnership with your team, we will develop a content strategy that helps you educate, entertain and persuade your target audience.
WHAT TO EXPECT
Strategy & new ideas
Working in partnership with your team, we will help develop a content strategy that builds your brand using content that's worth talking about.
As part of this process, we will get to know who your target audience is, what you want them to think about you and the current challenges you're facing.
After we have developed the strategy, we will continue to work together and generate new ideas that will help you achieve the objectives set out through content that educates, entertains, engages, inspires and persuades your audience.
Audits
When we first start working together, we will audit the relevant social media channels that you are using and the content you are creating.
The audit will cover everything from the small details through to the bigger picture. Each issue we identify will include a reason why we've flagged it, suggested improvements, be prioritised and assigned to someone to look after.
As we continue to work together, the audit will be reviewed and updated.
Analytics
Each month we will pull together an overview report which will detail top-level metrics such as followers, number of posts and engagement rate. However, the metrics we decide to measure can be changed to match your KPIs.
This top-level report will be accompanied by a deeper dive into the best and worst-performing content to see what we can learn and adapt moving forward.
Meetings & on-going support
We aim to meet with our strategy clients at least once a month following the initial strategy development. This allows us to review progress, highlight any opportunities and find solutions for any issues that may have arisen.
On top of this, we offer additional technical and content support via email.
Let's work together.
We love hearing from brands that are after new ideas and looking to take their marketing to the next level. If you'd like to find out more about what we do, email us at hello@differentresonance.co.uk.
OUR APPROACH
When working with clients, we take a social media-oriented approach. But what do we mean by that?
Although we work across multiple channels we always think about how we can link the work we're doing back to social media. This is because social media platforms offer a cost-effective route to reach new people.
It doesn't mean we only think about social media. It doesn't mean we copy and paste what we do on social media across every other channel. Instead, it means we think about how best to leverage the power of social media alongside your marketing activity.
Our focus is working out what’s right for you. So, when you engage with us on a Content Strategy package, you know you'll get the best bang for your buck.
To learn more about how we work, head to the "Our Approach" section of our website.
BLOG
